Episode 7

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Published on:

3rd Mar 2024

Competition and Comparison with Lucy Werner

Competition & Comparison with Lucy Werner

Lucy Werner, writer and the self-promotion expert behind Hypeyourself.com, joins Leila from her home in France - avec baby on lap - to share her insights and reflections.

Lucy talks about navigating the online world, where the lines between inspiration and imitation blur, and how she counters the pull of negative patterns by focusing on her distinctiveness. She emphasises the power of authenticity and personal brand uniqueness, which reassuringly cannot be quite so easily replicated by others as brand colours and copy often can.

Leila and Lucy also explore psychological terms "proximity effect" and

"imagined audiences,"

In this friendly chat Lucy and Leila navigate the tricky waters of professional rivalry

with grace, humour, and a healthy dollop of self-hype!

Find Lucy Werner's newsletter 'Hype Yourself' on Substack and connect with her through her bestselling books, 'HypeYourself' and 'BrandYourself'. 

Discover more about Lucy's educational platform at www.hypeyourself.com and follow her on Instagram @hypeyourselfuk.

Lucy and Leila mention More Sales Please by Sara Dalrymple which

is available to purchase here https://amzn.eu/d/23JKcxR

For more psychological insights and to connect with Leila

Ainge, visit www.leilaainge.co.uk  and follow her on Instagram @leilaainge / Linkedin 


Psychologically Speaking is proudly produced by Buckers at

Decibelle Creative www.decibellecreative.com / @decibelle_creative / Linkedin

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About the Podcast

Psychologically Speaking with Leila Ainge
Psychological insights, without the jargon. Psychologist & coach Leila Ainge explores the fascinating world of human behaviour, weaving together ground-breaking research & real-life experiences.
A psychologist's insight into the fascinating world of human behaviour without the jargon, with Psychologist & coach, Leila Ainge. Blending scientific research with real experiences, Leila is on a mission to reframe outdated notions of imposter syndrome. Psychologically Speaking delves into Leila's own ground-breaking research, exploring what drives those pesky fraudulent feelings in entrepreneurs, the unexpected advantages, and how you can actually leverage imposter moments to your benefit (yes, really). This podcast is for anyone who has ever felt like a fraud, just moments away from being 'found out'.